Land Rover’s Project Discovery was a research piece aiming to find out how families demonstrated resilience in the face of lockdown. It was up to us to sift through their list of ambassadors and find the best stories to highlight this.
Stephen Graham, the bad boy of British cinema and television, is actually a warm-hearted, down-to-earth, and genuinely funny family man who maintained his playful spirit during lockdown.
We tapped into this and asked him to do a spoof Baby Driver-esque film for us, together with his family and co-starring the Land Rover Discovery of course. He was only too happy to oblige, saying the script was very ‘him’.