The Halls 'Breathe Deep Stay Cool' campaign was a 360 degree global platform advertising campaign.

Traditionally, Halls are known as a mentholated cough sweet but they wanted to reposition themselves as an 'invigoration candy'.

In the same way that Red Bull Gives you wings, Halls provided the power of invigoration through a mighty menthol breathe in order to clear your head, helping you combat the most stressful and challenging situations.

We originated everything, from the 'Breathe Deep Stay Cool' strapline, TV, print, outdoor, social, to the global in-market activations, creating the work, selling the work, delivering the work.

Creative Direction: Nick Thompson and Dave Woods.

Creative Team: Nick Thompson and Dave Woods, Josh Haines.