Leopallooza music festival bills itself as ‘The greatest house party… in a field’. We came up with a campaign, aimed at students, that complemented this positioning and work that demonstrated Leopallooza was also that little bit different from all the other festivals on the circuit.

Based on the insight that students don’t have much cash we gave them some fun hand-outs to help promote the festival, including the beer mat that would protect your precious pint from falling over and a branded swear box to help them save for their ticket.