The Nokia X with Fastlane is the first Nokia phone to have Android compatible apps.
To launch the new phone throughout APAC, IMEA and Russian markets,
we created a campaign called ‘GO!’ to show that Nokia X had Fastlane - a smoother and faster way to access Android apps.
The film is an analogy of how the apps work inside the phone with Fastlane.
To direct it we worked with one of the best action directors
in the world, Jako (Gladiator, Casino Royale, X-Men First Class and Sky Fall).
Creative Direction:
Nick Thompson
Creative team:
Christiano Neves, Kat Thomas, Simon Sworn, Ricardo Figuera, Nick Thompson.