Christmas brings its own brand of fervour and excitement, equalled only by the advent of the big store Christmas TV ads. (Well, for ad folk at least.)

With sumptuous food photography as our constant visual, it’s down to the headlines to do the heavy lifting and provide that beautifully witty tone Tesco have become renowned for.

On show here are a sample of print/outdoor/TV we’ve had fun writing for the last couple of Christmases. Some against the backdrop of lockdown, or Brexit… oh and lockdown again. And some just plain festive. But always with value in mind.