Headline reads:

Why go skiing with Virgin Holidays?

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Because we give this much more snow.

Body copy reads:

If you want big snow, America and Canada, how shall we say it, dump on Europe. And if you go with Virgin Holidays you know you’ll be getting the very best these ski wonderlands have to offer.

We call it our Big Snow Experience.

But with 10% early booking discount, one thing is small – the price.